Welcome to Alice in Appalachia
Alice in Appalachia, located at 18 Market Square in Knoxville, TN, offers a whimsical and enchanting dining experience inspired by the world of Alice in Wonderland. Esteemed for its craft cocktails and vibrant atmosphere, this unique bar draws patrons with its imaginative beverages and delightful decor. Customers rave about the exceptional service, particularly the talented bartenders who concoct exquisite drinks like the Southern Charm and the Jabberwocky. The venue also hosts a seasonal rooftop seating area, perfect for enjoying bottomless mimosas during brunch. With a mix of music, fun photo spots, and a lively vibe, Alice in Appalachia promises an unforgettable outing.
- 18 Market Square, Knoxville, TN 37902, United States Hotline: +1 865-521-0600
If you're searching for an enchanting escape in the heart of Knoxville, look no further than Alice in Appalachia. Nestled at 18 Market Square, this whimsical haven combines the charm of Alice's adventures with a lively bar scene that's the talk of the town. The phone number, +1 865-521-0600, might be all you need to start your journey, but the real magic lies within the doors of this vibrant establishment.
As you step inside, you'll be transported to a world where cocktails are crafted like fine art. Diners rave about the menu's creativity, with unique drinks such as the Jabberwocky—an exhilarating mix of espresso and vodka. Customers describe the atmosphere as a 'happy place,' perfect for both mingling or enjoying a quieter experience. From the energetic ambiance of the music videos playing through the bar to the serene rooftop seating when the weather permits, every detail is designed to cater to your mood.
The bar staff, often dubbed 'alchemists' by patrons, are quick on their feet, blending fresh herbs and fruits to create captivating concoctions that delight the senses. Guests are consistently impressed by the cocktails' speedy arrival, often within mere seconds of their order. Many have declared that you can't visit without trying the Southern Charm, a drink that promises to transform your view of cocktails forever.
Food lovers, take note! Alice in Appalachia also offers a delectable brunch experience complete with bottomless mimosas on Saturdays. Visitors have lauded the presentation and variety of dishes that accompany the exquisite brunch cocktails, leaving them eager for more. The welcoming vibe and the unique cocktails make it a happening spot for birthdays, brunches, or simple catch-ups with friends.
What truly sets Alice in Appalachia apart is its ability to create a memorable experience. Reviewers have shared stories of exceptional service—from bartenders like 'Riley' and 'Steven,' who take the time to make every guest feel special, to the quirky photo booth that allows moments of joy to be captured. The angelic laughter and camaraderie echo through the walls, reminding you that this place is about more than just food and drinks; it’s about creating lasting memories.
So if you find yourself roaming through Knoxville, do not miss your chance to dive down the rabbit hole of Alice in Appalachia. Each visit promises to bring an array of delights, whisking you away into a world where freshness meets imagination in every sip and every bite. You won’t just dine here; you’ll embark on an adventure!

Chance and Jesse. Are the bomb! Drinks amazing. Happy place. Photo booth. Jabberwocky if you like espresso and Vodka. Music videos loud in the bar. Quieter places to sit. Rooftop seating seasonal.

The bar has a whole vibe and the cocktails are AMAZING! We tried several cocktails and they were all unique. The bar tender is next level: you order and 10 seconds later your drink is ready. The music is loud enough to enjoy yourself fully. The cute couch to capture memories is a nice touch.

We didn't eat, but inwould try it in a heartbeat. The drinks and atmosphere were whimsical and fun. Its a good time!

What an amazing place! We are answered past and immediately felt the urge to fall down the rabbit hole! The atmosphere drew us in with all things Alice. But the craft cocktails were the real magic! Riley always the perfect alcohol alchemist- transforming booze, bitters, and bits of herbs and fruits into truly wondrous elixirs! Try the Southern Charm! When these cocktails say “Drink Me” you definitely should do it!

This place is so cute! The drinks were delicious and the service was wonderful. The vibes are really interesting and it's nice for a more unique drinking experience.

They have original and very tasty cocktails that you won’t find anywhere else! We tried their 25 brunch on Saturday and it was like nothing I’ve tried before. A good variety of food and in an excellent presentation. Don’t forget to try their bottomless mimosas.

Chloe and Steve were absolutely amazing! They made my girlfriends and I feel so safe and the cocktails were so so delicious! Highly recommend coming here because they were so awesome

MY MOM HAD THE VERY BEST BIRTHDAY EXPERIENCE EVER! FROM START TO FINISH! We enjoyed shopping, brunch with bottomless mimosas and the photo ops at the bar! Best of all was our exceptional bartender/server Steven! He was a wonderful sport with the shenanigans! The brunch was delightful, our group thought everything was fantastic! Well worth it, we look forward to returning!